Chance Worldwide
Journal
Case studies, session notes and the things we learn making records travel. Written by the people doing the work, not by a comms department.
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Campaigns 🇬🇧 7 min readHow many clipping accounts do you actually need?
It is the question that decides whether clipping works for you, and almost nobody asks it before signing. The answer is never one, and the reason why explains most of what goes wrong.
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Sessions 🇬🇧 8 min readFrench songwriters and K-pop: the bridge almost nobody uses
France’s own music body says it plainly: French writing in K-pop is largely untapped. That is unusual: it is rare for a gap to be officially documented and still left open.
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Campaigns 🇬🇧 6 min read
What clipping is, and when it works
Most creators are sitting on more footage than they will ever post. Clipping is the work of turning that archive into daily volume, and it is far less automatic than it looks.
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Sessions 🇬🇧 7 min read
What to prepare before a studio session abroad
Flights and a studio booking are the easy part. The sessions that produce something usable are decided in the fortnight before anyone gets on a plane.
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Campaigns 🇬🇧 6 min readHow to read the numbers of a TikTok campaign
Views are the number everyone quotes and the one that tells you least. Here is the order we actually read a report in, and what we do when the shape looks wrong.
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