Chance Worldwide

Journal

Case studies, session notes and the things we learn making records travel. Written by the people doing the work, not by a comms department.

Sessions 🇬🇧 3 Aug 2026 7 min read

What to prepare before a studio session abroad

Flights and a studio booking are the easy part. The sessions that produce something usable are decided in the fortnight before anyone gets on a plane.
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Campaigns 🇬🇧 3 Aug 2026 6 min read

How to read the numbers of a TikTok campaign

Views are the number everyone quotes and the one that tells you least. Here is the order we actually read a report in, and what we do when the shape looks wrong.
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